Diamonds are our specialty. Members of our staff travel to Europe to purchase diamonds directly from the cutters.

ICE ON FIRE diamonds are a unique branded diamond exclusive to Boyer's.

An ICE ON FIRE diamond is a diamond that meets a number of guidelines.



I. Reiss


Debbie Brooks

Elma Gill

Frederic Duclos

Le Vian Chocolatier


True Romance


Diana Classics

Gottlieb & Sons

Citizen Watches



Jewelry Design & Repair

Repair and Custom Design

jewelry designBoyer's state-of the-art jewelry shop is fully equipped with the latest technology for your personal jewelry repair and design.  Whether you are creating a piece of jewelry you have always wanted or restyling one that you no longer wear, we can assist you in creating that special one-of-a-kind masterpiece.

Each of our associates can assist you with your custom designed jewelry, from your initial sketch and then, with our futuristic CAD/CAM design capabilities, provide you with a computer-aided color picture of your dream piece.  We work in 14 and 18 karat gold as well as platinum.

If your need is for jewelry repair, any of our associates can assist with receiving your jewelry for repair.  There are very few repairs that we are not able to accomplish in a timely manner.

Our master goldsmith, graduate gemologist (GIA), GIA alumni, has more than 33 years in jewelry repair and design experience.  He is unparalleled in the Greater Williamsburg area for expertise in all repair and custom designs. 


jewelry repairBoyer's considers your appraisals an investment just like your jewelry itself. We will provide lifetime appraisals and updates at no cost to you for all jewelry purchased at Boyer's, upon request. All outside pieces that are appraised at Boyer's are updated at only half the cost of the initial appraisal fee for life.  Your appraisal will include a picture, a full detailed description of every aspect of your jewelry and a replacement value.  You will receive two copies of each appraisal, one for you and one for your insurance company.

Any of our associates may assist you with your appraisal needs.  We also provide professional insurance replacement appraisals.

Our appraiser is a graduate gemologist (GIA), GIA alumni who will complete your appraisal in a timely fashion.