Diamonds are our specialty. Members of our staff travel to Europe to purchase diamonds directly from the cutters.

ICE ON FIRE diamonds are a unique branded diamond exclusive to Boyer's.

An ICE ON FIRE diamond is a diamond that meets a number of guidelines.



I. Reiss


Debbie Brooks

Elma Gill

Frederic Duclos

Le Vian Chocolatier


True Romance


Diana Classics

Gottlieb & Sons

Citizen Watches



A "Big Thank You" to Irina Dominick and Boyer's Sales Team for exceptional attention to detail and professional expertise in matching my diamond ring with two diamond bands to compliment and complete the design I desired.

I will highly recommend Irina and Boyer's to friends and family, and I personnally look forward to working with the sales team in the future for fine jewelry purchases. - Mrs. Avery, Williamsburg, Va

I have been a Boyer’s customer for the last 25 years, since they opened and can say without hesitation that during that time they have provided the most outstanding service I have ever experienced. During this long standing relationship I have seen them provide the same courteous service and attention to a customer whether they were purchasing an $8 watch battery or custom designing a six digit piece of jewelry. They provide the most personal service to all who come through their doors. If they do not have what you are looking for in stock they go the extra mile to obtain it for you so what you buy is within your budget and becomes that cherished memory piece that you were seeking. I look forward to a continued rewarding relationship with all the members of the Boyer’s team – they are like family.
 - Barbara

We have always had an enjoyable experience shopping at Boyer's Diamond & Gold Source. We love the salesperson that we work with.  She is always professional, knowledgeable and friendly. The staff goes out of their way to make you feel appreciated while shopping or browsing in their store. We recommend Boyer's to anyone looking for fair pricing, excellent customer service, quality jewelry and an overall great shopping experience.
- Mr. & Mrs. O

The Boyer's Diamond and Gold Jewelry Source is a wonderful company to invest in. The staff is very caring, polite, and friendly, but most of all, professional and quite knowledgeable about jewelry and gemology. I have been a client for over 15 years and will continue to be, because of their willingness to always accommodate my special requests for elegant and beautiful jewelry. The Boyer's family searches for that special item and always takes the time to answer your questions. In my case, they have taught me an extreme amount of knowledge about the quality of jewelry. The staff in all sincerity treat their clients as family, the same as they treat each other.
 - Carolyn

Boyer's...A great jewelry store - Have been coming here for many years. I have bought jewelry, have jewelry cleaned and the SERVICE is wonderful! The sales people make you feel so welcome as soon as you enter the store.
 - Gail Ann W.

I went to Boyer’s to find a special ring for a special woman.  The salesperson that greeted me helped me design a one-of-a-kind engagement ring.  She was very helpful without being pushy.  She also spent a lot of time going through design books looking for what I wanted.  I ordered the ring, but needed it by a specific date.  She assured me that it would be in by that date and it was.  My fiancé loved the ring and the fact that it was specifically made for her.  I have recommended Boyer’s to friends who have received the same excellent service that I did.  I will go back to Boyer’s anytime I buy jewelry in the future.
 - RW
I moved to the Tidewater area two years ago. I was looking for a jeweler whom I felt I could trust since I buy several pieces of jewelry for my wife a year. I met David Cohen, owner of Boyer’s Jewelry, one day in his store in Williamsburg. What a nice and considerate person.  At the time I was shopping for a 40th wedding anniversary gift for my wife.  After talking with David I decided to buy a natural blue diamond.

I did not realize how rare natural blues were until I searched online for blue diamonds myself and learned that “natural blue diamonds are so rare that most jewelers have heard of them but have never seen one”.

Since David travels to Israel several times a year and was planning a buying trip to Israel in the next couple of weeks, he called his cutters there to have them search for a natural blue diamond. He told me he would call me from Israel to let me know what he found. True to his word, after a couple of days in Israel, David called to tell me he had located three natural blue diamonds in the whole market.  He said two of them were not blue enough, but was very excited about the third - a natural blue shield cut, a little over a carat in weight, intense blue color in color and almost flawless in clarity.   David negotiated a great price for me and I bought the diamond sight unseen!

The diamond was shipped to Boyer’s and David called me in to see it.  Wow!  It was amazing and just what I was looking for!  I worked with David and the Boyer’s team to design an extraordinary pendant using the blue diamond as the centerpiece.  When the pendant was given to the GIA appraiser for appraising, his first response was “Priceless!”  Needless to say, my 40th wedding anniversary was very special because of the efforts of David Cohen and his team at Boyer’s .  David and I have become very good friends through this process. I now consider him part of my family.
 - Mr. K

The following is my Christmas shopping experience at Boyer's Jewelry Store in Williamsburg. My wife and I are new residents to the Williamsburg community. She had the opportunity to replace a watch battery and upon returning home mentioned to me that she had seen a beautiful Williamsburg bracelet. So a few weeks later I decided that perhaps that bracelet would make an excellent Christmas present and went shopping at Boyer's. I was most impressed with the salesman's informative and cordial attitude toward me. He listened patiently and only offered advice when I had questions. I eventually bought their most expensive bracelet and my wife was elated with her present. I also received a lovely print of the Governor's Palace that came with the purchase which made a futher impression of the store. I would say they (Boyer's) have new customers in Williamsburg.
-Mr. D.